I was at Wal-mart today, sulkily following behind my wife on one of her quests to find the Holy Sale.
As we made our way around the store, I noted a display of Halloween makeup on the main aisle. As I looked through the packs of various types of makeup (Frankenstein monster, vampire, zombie, witch, rock star...etc), I further noted that on each package was a picture of a made-up model, showing what the makeup would look like when you finished with it.
Now, from personal experience, I can tell you that there's one thing they don't mention when you read the instructions (at least mine didn't):
1.) That the makeup jobs done on the models were done by professional makeup artists,
and
2.) That the makeup job done by you or your wife in front of the bathroom mirror will look absolutely nothing like what you see on the package.
I think they should hire people off the street to come in and apply the makeup to the models before they take the pictures; that's who will be using it, and the job they do would be a more accurate representation of what you'll get at home.